Ninety practical advice on how to mind your business (or career)! Each topic is presented in a very relaxed, and easy to understand manner. In a way that a mentor would talk to you over a cup of coffee. This is a book of reminders and references. Many of them may sound like common sense. However, the author, Mark McCormack, draws these insights from experience. That makes the advice valuable.
It is not a book on how to build your venture or career, but more like, a keep in mind or be aware type of book. I certainly believe the reader will gain a quite bit of intuitions from his thoughts.
The first topic was an eye-opener for me; “The person who will change your life is not in it now”. He encourages you to meet new people ‘every day” if possible. Another topic in the middle of the book is; “You can’t get your product on the shelf until you know what you are replacing”.
This is my second book by Mark McCormack. You will certainly gain from it. So, I encourage you to give the book a try!