Steve Jobs asked Walter Isaacson to write his biography! Mr. Jobs understood the magnitude of what he had accomplished and how the world had benefited from his actions.
Previously, Mr. Isaacson had written two biographies of people who had changed history (Ben Franklin and Albert Einstein). I’m not, therefore, surprised Mr. Jobs selected Mr. Isaacson to write his biography. In his mind, Mr. Jobs had placed himself in the top hierarchy of influencers. That was a clear reflection of his personality and that was how he was driven. His personality was never kind or gentle. Rather, arrogant and forceful (assertive). While that may come across as terrible, his sharp focus on the initiatives that he envisioned became realities that we all now benefit from. Unfortunately, his ego also drove him to self-destruct.
He created some of the most important technological products of this century. His spectacular career is envied by visionaries all over the world. He had failures, but he rose back to the top of the world in a remarkable manner. His leadership brought glory to Apple. Another strong trait he held was the belief in his products and getting the right people to accomplish his work. He pushed them as hard as he could.
His perfectionist attitude was demanding of his colleagues and employees. However, it surprised me that Steve cried many times in the presence of his co-workers.
What makes me sad is that he was so involved in his work, that he didn’t spend enough time with his children. It was the only regret that he took to his grave.
This book is about his personality and how it developed his leadership style. His accomplishments evolved from Macintosh, to Pixar, to iPhone. The book shows how Steve was comprehensively involved from beginning to end in the creation of his products and companies. His commitment carried over even during the years when he was gravely ill. That is a true testament to his work ethic.
I discovered three key business lessons in his biography:
1. Influence your co-workers to pay attention to details.
2. Have a direct relationship with workers and the product development. From start to finish.
3. Pay a special attention to the customers’ needs, even when the customers are not looking for them.